The Professional Network For The Creative Industies.

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Today, it has never been easier to showcase work.
‍However, it has never been more difficult to be seen.‍‍

Find & Be Found

Indstry is a new platform reimagining how talent and businesses connect.
‍Built by creatives, backed by creatives - Indstry is a social network for work, a place to showcase your craft, services and cultivate opportunities.

Directory

A comprehensive directory where talent and businesses can be instantly discovered.
Filter by skill, aesthetic, location, or budget to find exactly who or what you need.‍

Assisting Work App

Portfolio & Services

Show Your Work, Tell Your Story. Built for visual-first creatives, Indstry gives you a customisable, portfolio-led profile that clients can filter instantly by what matters.

Assisting Work App

Take a scroll. Check out the features

Latest
Jobs, collaborations, marketplace listings, and conversations. All the latest in real time, in one feed.
Assisting Work App
This section is for test shoots, passion projects, editorials, and self-initiated ideas where people come together as equals to create something brilliant.
Post Adverts
Find talent, pitch opportunities, post collaborations, sell, or start conversations with the community.
Assisting Work App
This section is for test shoots, passion projects, editorials, and self-initiated ideas where people come together as equals to create something brilliant.
messaging
Where connections turn into conversations.
Chat directly with collaborators, clients, and creatives.
Assisting Work App
This section is for test shoots, passion projects, editorials, and self-initiated ideas where people come together as equals to create something brilliant.
Contacts
Build your network with purpose. Search by profession, connect with collaborators, and follow the talent that inspires you.
Assisting Work App
This section is for test shoots, passion projects, editorials, and self-initiated ideas where people come together as equals to create something brilliant.
Services
List your services, share your prices, or build a shop, all from your profile. A clear, customisable space for businesses to show what they do and connect with clients.
Assisting Work App
This section is for test shoots, passion projects, editorials, and self-initiated ideas where people come together as equals to create something brilliant.
145k+
Audience
35k+
Opportunities Shared
2000+
Monthly Posts
8M+
Views Each Month
10k+
Waiting List

Founder Story

After 20 years working across fashion and the creative industries, Michael O’Gorman kept seeing the same problem: talented people struggling to get seen.
‍
In 2019, he co-founded The Rubicon London, a creative co-working space designed to bring talent together. Quickly the studio became a neighbourhood hub for collaboration, but the unique project would be difficult to replicate and scale.

So in 2021, he started Assisting Work, an Instagram page sharing work opportunities. It quickly grew into a global community of over 145,000 creatives. Resharing over 35,000 jobs and helped thousands find paid work. It made one thing very clear: the opportunities exist, the talent absolutely exists, but the systems are out dated.

Indstry is the next step, a platform built for today’s world. Design-first, made for people who work visually, and created to make it easier to be seen, get hired, and find your people.

And now, with a brilliant team behind it, the mission is clear and we’re only just getting started.

Our team

Assisting Work Team App
Michael O'Gorman
Founder / CEO

20 years in fashion, production & community building

Assisting Work Team App
Sunil Parekh
CTO

Scalable systems & AI strategy
(ex-ASOS, Bombinate)

Assisting Work - Team Image
Sabrina Sarl
Media & Education

Producer & former agent for global brands.

AI Technology

AI Used to support creativity, not replace it.

AI is transforming industries across the world and the creative sector is no exception. At Indstry, we see it not as a threat but as an opportunity: a powerful assistant that can help people work smarter, find collaborators faster, manage projects with ease, and navigate their careers with confidence.
Our focus is on using technology to remove barriers, not build them.

here's what they say

"The platform has created real opportunities for people to connect, collaborate, and grow their careers. Assisting Work is making a genuine difference"

@peteburkill

"If I didn't have Assisting Work in my life, I know for a fact that I wouldn't have been able to produce some of the exceptional work that has been done for my business over the last few years. I run events in over 50 countries, has shown up for me without fail every time I've needed"

@seanchoiche

"If it weren't for you guys holy crap. like you guys helped me so much I'm so grateful. Without you guys the magic wouldn't happen"

@autumnjensencasting

"Assisting Work is the industries go-to platform for discovering and hiring creative talent. It's unmatched for hiring creatives"

@gabrieldefries

"Your page is literally the best!! There's no better way to find and connect with people! Best page around!!!!"

@syntaxstudiowrld

"Your page has changed my life and I am forever grateful"

@beyondbeautyhq

"In Conversation With"

"In Conversation with" is an interview series spotlighting leading industry specialists. We explore what it takes to succeed at the highest level, the pivotal moments that shaped their careers, and their views on the current landscape of the creative industries.

EP. 01 - Eugene Souleiman
Hair icon, risk-taker, industry game changer. From McQueen to Galliano, hear how Eugene shaped fashion, broke the rules, and inspired a generation.

EP. 02 - Amiangelika + 1100
‍We step into the world of visual and audio artists Amiangelika and 1100, who take us behind the making of Black Sun - a unique, immersive work of art.

EP. 03 - Sabrina Sarl
‍(coming soon)
‍Former photography agent turned career advisor, Sabrina Sarl, breaks down the ins and outs of building a standout portfolio.

Sign up for exclusive early access to Indstry.id

Frequently Asked Questions

Is Indstry free to use?

Yes, signing up and browsing opportunities will always be free. There will also be optional paid features for businesses and professionals who want to promote roles, services, or work.

Who is the app for?

Indstry is for anyone working in or around the creative industries, freelance professionals, graduates and businesses alike. Whether you’re looking for work, hiring, or growing your network, it’s built to help you connect.

What is Assisting Work?

Assisting Work began as an Instagram account created to share real opportunities in the creative industries. It’s now grown into a community of over 140,000 people and we’ve now built a platform to bring it all together.

When is the app launching?

The app is in its final stages of development and will launch very soon. Sign up for early access to be among the first to try it when it goes live.

How is it different from social media or job boards?

We’ve kept the parts that work, sharing, discovering, connecting and made them better. Then we cut the noise, the algorithms, and the endless scroll. Everything here is about creative opportunity, not popularity.

Can I still post a job or collaboration before the app launches?

Yes. We’re continuing to share selected roles and collaborations through our social channels until the platform launches. You can submit opportunities through our Instagram or website.

How is it different from social media or job boards?

We’ve kept the parts that work, sharing, discovering, connecting and made them better. Then we cut the noise, the algorithms, and the endless scroll. Everything here is about creative opportunity, not popularity.

Can I still post a job or collaboration before the app launches?

Yes. We’re continuing to share selected roles and collaborations through our social channels until the platform launches. You can submit opportunities through our Instagram or website.

Will Indstry be available internationally?

Absolutely. Our community already spans the UK, Europe, the US, and beyond. The app is being built to work globally from day one.

How do I get early access?

Simply sign up via the holding page. Early access users will be the first to test new features, give feedback, and help shape the platform before public release.

What makes Indstry different from other platforms?

Indstry is built by creatives, for creatives. We’re not a recruitment agency or another job board, we’re a community-driven network designed to connect talent, ideas, and opportunity in one place.

How does Assisting Work support equality of opportunity and fair pay?

We believe creativity has value. Every opportunity posted must meet clear standards around transparency and fairness. Our goal is to support equality of opportunity, opening the door for anyone looking to enter the industry whilst also elevating skilled professionals and preventing a race to the bottom.

What’s next for Assisting Work?

This launch is just the beginning. Alongside jobs and collaborations, we’re building tools for showcasing work, growing businesses, and supporting the next generation of creative talent.

Investment Opportunity

Partner With Us

We are creating the platform that will define how the creative world works. If you’d like to explore investment, request our investor deck below.
‍
SEIS Approved
Round closes 31/01/26

Assisting Work App